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Privacy Policy for Vinomat

Last updated: 2025-07-03

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Vinomat values your privacy and strives to comply with the EU General Data Protection Regulation (GDPR). This privacy policy explains how we collect, use, store and share your personal data when you use our app, website and services. We see it as our responsibility to protect your privacy and treat your data with transparency and respect.

1. Data Controller

Vinomat (hereinafter "we" or "us") is the data controller for the processing of your personal data. You can contact us at info@vinomatappen.se for questions regarding data protection and your privacy.

2. What personal data we collect and why

  • Identity and contact information: When you register, you choose to share information such as name, email address, mobile number and profile picture. This information is collected via third-party platforms for login to create your account and provide a personalized experience.
  • Login methods: We offer the following options for registration:
    • Mobile verification via SMS code
    • Login with Facebook
    • Login with Apple
    • Login with Google
  • Usage data: We collect data about how you interact with the app, including your preferences, selected wine and food combinations, and feedback to improve your experience.
  • Location data: If you give your consent, we may collect your approximate location to provide more personalized recommendations.
  • Wine-related data: We collect information about your wine preferences, taste profile, food combinations and reviews to provide personal recommendations.

3. How we use your personal data

  • To provide and customize recommendations.
  • To improve and optimize our app and services.
  • To send notifications about updates, campaigns or changes in the app.
  • To fulfill legal obligations and prevent fraudulent activities.
  • To analyze and improve user experience and app functionality.
  • To send you recommendations, inspiration and marketing related to wine and other alcoholic products via push notifications, email and other digital channels. Such communication is only directed to users who are 25 years or older, occurs with consent and follows applicable alcohol legislation and GDPR.

4. Sharing of your personal data

We do not share your personal data with third parties for their own purposes. However, we may share them under the following circumstances:

  • Service providers: Third-party providers help us with cloud services and technical support.
  • Legal obligations: We may disclose information upon legal requirements or court decisions.
  • Business transfers: In the event of a sale or restructuring, personal data may be transferred.
  • International transfers: Your data may be transferred to and processed in countries outside the EEA. In such transfers, we take appropriate safeguards according to GDPR.

5. How long we store your personal data

We retain your data for as long as necessary to fulfill the purposes in this policy or as required by law. When the data is no longer needed, it is deleted or anonymized.

6. Your rights under GDPR

As a user, you have the right to:

  • Request access to your personal data
  • Request correction of incorrect data
  • Request deletion of your data
  • Request restriction of processing
  • Request data portability
  • Object to processing
  • Withdraw consent

To exercise these rights, contact us at info@vinomatappen.se. We respond to your requests within 30 days.

7. Security

We take the following security measures to protect your data:

  • Encryption of data at rest and in transit
  • Regular security review and updating of security systems
  • Limited access to personal data for our employees
  • Incident response plan for data breaches

8. Data quality and accuracy

We strive to ensure that all wine-related data is correct and up-to-date:

  • Regular verification of data from users
  • Process to correct incorrect information
  • Ability for users to report incorrect data

9. Data minimization

We follow the principle of data minimization and only collect data that is necessary to provide the Service:

  • We do not collect unnecessary information
  • Data that is no longer needed is deleted or anonymized
  • Regular review of data collection

10. User settings and preferences

You can manage your data settings and preferences in the app:

  • Change your wine preferences and food combinations
  • Manage your notification settings
  • Control what data is shared with third parties

11. Push notifications and local alerts

We use push notifications to send you updates, recommendations and personalized content. These messages may contain inspiration, campaigns and marketing of wine and other alcoholic products, in accordance with Swedish alcohol legislation and good marketing practice. You can change your notification settings in the app at any time.

12. Offline functionality

To improve user experience, we store certain data locally on your device:

  • Your wine history and preferences are saved locally
  • Data is synchronized when you are online
  • Local data is deleted when you log out or uninstall the app

13. Analytics tools and statistics

We use analytics tools to improve the app:

  • We collect anonymized usage data
  • Data is used to analyze and improve app functionality
  • You can opt out of analytics by changing your settings

14. Backup and recovery

We offer backup of your data:

  • Your data is automatically backed up
  • You can restore your data when needed
  • Deleted data can be restored within 30 days

15. Cookies and tracking

We use cookies and similar technologies to improve your experience. You can control cookies by adjusting your browser settings.

16. Changes to the privacy policy

We may update this privacy policy as needed. Significant changes are communicated via email or app notifications.

17. Applicable law and disputes

This policy is governed by Swedish law. Any disputes are resolved by Swedish courts.

18. Contact us

If you have questions about this privacy policy, contact us at info@vinomatappen.se.